Alison Tay has had the complete 360 celebrity style experience. From fashing up the famous and fabulous as Style Editor of Now Magazine to securing her place as every top TV producer’s favourite opinionista, and becoming the stylist high street brands have on speed-dial for new season trend predictions and campaigns.

Known for her dynamic and intuitive approach to fashion, Alison’s stand out style hits include exclusively modelling the Rihanna For River Island range, being styled by Khloe Kardashian in the only UK shoot, and being flown to New York in a private jet by Jennifer Lopez to guest judge one of her shows.

Alison regularly heads the celebrity panel on This Morning’s Rate Or Slate segment on ITV1, comments on award season styling and fashion trends on SKY News, BBC Breakfast, and Radio 4 and 5 Live, and has been a guest expert on The British Soap Awards for ITV2 and Gok’s Fashion Fix on Channel 4.

Behind the scenes, Alison is incredibly proud to style the inspirational presenter and philanthropist Katie Piper for her red carpet appearances as well as her Channel 4 TV shows Bodyshockers and Gok Live!: Stripping For Summer.

15 years on fashion’s front line also makes Alison the industry’s go-to girl for look book, campaign, catwalk show and press day styling and visual merchandising. She’s kurrently konsulting on the Kardashian Kollection for Lipsy.

Internationally, Alison’s transitioned to the monthly sector as a contributing fashion and lifestyle writer and columnist for ELLE Singapore and prestigious Dubai glossy Emirates Woman.